Category Archives: Uncategorized

With the rising costs of Facebook ads, you may be looking for a lower-cost alternative that will still yield the results you need. Luckily for us, marketing expert Dennis Yu has shared his dollar-a-day strategy. This strategy is so successful, HubSpot Academy offers a free course on it (which I encourage you to check out).Continue reading “How to: Facebook Dollar-a-Day Strategy”

This week, I’m very excited to be presenting something different. I have begun a series of interviews called Marketer Chats where, you guessed it, I speak to a different marketer every episode and touch on both personal and professional aspects of their experience in the field. For my first episode, I’m very excited to shareContinue reading “Marketer Chats”

For the next eight weeks we’ll be discussing topics related to brand management and marketing analytics. If you haven’t already, be sure to check out our previous posts for more insights and tips on marketing in higher education. In today’s post we’ll briefly discuss what a sale is and why it’s important to have anContinue reading “Defining a Sale”

Welcome back and we hope you had a great holiday season! Our brief posting hiatus has come to an end and we are very happy you’ve joined us in 2022. For the next eight weeks we will cover various aspects of branding as it relates to higher education. If you haven’t already, be sure toContinue reading “The 6 Pillars of a Strong Brand”

Analytics continue to become more popular as technology and other resources continue to advance. Increasingly, more and more information is becoming available to help marketers be more effective. This week, we’ll cover the three types of analytics and how you can leverage them to help your university/college’s marketing efforts more effective. Descriptive Analytics These typesContinue reading “Three Types of Analytics”

Working with influencers is one of the more popular means of advertising in today’s social-media heavy world. Brands can partner with influencers of varying degrees to achieve a wide array of marketing goals. One goal that influencer marketing can help achieve is related to awareness. Below, I’ve outlined three steps to building an effective influencerContinue reading “Working with Influencers”

When analyzing data, you’ll need to analyze any possible relationships among variables. Let’s say our research topic was about students who live on campus and their on-campus dining habits. The first component you’ll need to identify is whether or not a relationship exists 🤷‍♂️. Is there a relation between students who live on campus andContinue reading “3 Factors for Categorizing Relationships Among Variables”

Ever since Facebook changed their name to Meta and announced plans for the metaverse, digital marketers everywhere are eager to learn more. Although little is known about the metaverse and how it will work, few can argue that it will provide new opportunities for marketing. I imagine this is how traditional marketers felt when socialContinue reading “The Next Frontier: The Metaverse”

It’s important to understand the hierarchy within Google Ads to be able to be effective when building campaigns. The graphic below breaks down the different levels and their purpose. At the highest level, we have campaigns. Campaigns are unique to marketing goals, so you should have one for each goal. If you were trying toContinue reading “Google Ad Hierarchy”

There are multiple factors to consider when considering your ability to influence a customer as a marketer. These four factors are: motivational, demographical, behavioral and attitudinal.  To help break down these factors, let’s use an example relevant for us as marketers in higher education. Some of you may very well be tasked with increasing revenueContinue reading “Factors of Ability to Influence”