Category Archives: Uncategorized

This week’s post is a continuation of last week’s post  where we covered the first step in the five-step marketing research process. If you haven’t already read through that post, make sure you do before continuing. Once you’ve identified the research question at hand, it’s time to move on to the next step in the process: designingContinue reading “Step 2: Designing the Study”

Integrated marketing communications (IMC) is a tool used by marketers to build a brand over time. In IMC, different tactics are deployed across different platforms/mediums. However, used effectively, IMC can also be a great tool to move customers through a customer journey.  A customer journey typically has four steps, as illustrated below. For marketers inContinue reading “Using IMC to Recruit New Students”

Over the course of the next few weeks, we’ll be reviewing the five-step process of marketing research. Each week we’ll dive into the components of each step and how they can apply to marketing for higher education. Buckle in and remember to sign up for our newsletter to receive regular marketing tips for marketers inContinue reading “How to: Marketing Research”

Defining a narrow target audience is key to executing an effective marketing plan. It’s necessary to understand the folks we are marketing to create an effective marketing campaign that helps us achieve goals. The most effective way to achieve this is by narrowing a target audience down to a buyer persona. This buyer persona willContinue reading “Buyer Personas in Higher Education”

Building effective marketing plans is essential in any industry. One of the first steps, and arguably the most important, in an effective marketing plan for higher education is a determining a specific target audience. Having a strong target audience or buyer persona is critical to developing effective campaigns. We can only be as effective asContinue reading “Audience Targeting in Higher Education”

Building a well-defined brand is crucial to the success of any organization. This, too, is pivotal in building brand affinity. The ideal goal of brand affinity is to have consumers so passionate about your brand that even if (for whatever reason) the product you’re selling is out of their reach. The easiest way to illustrateContinue reading “She doesn’t even go here!”

Defining a narrow target audience is key to executing an effective marketing plan. It’s necessary to understand the folks we are marketing to create an effective marketing campaign that helps us achieve goals. The most effective way to achieve this is by narrowing a target audience down to a buyer persona. This buyer persona willContinue reading “Buyer Personas in Higher Education”

Although virtual reality is still a relatively new technology, the possibilities it provides marketers is unmatched. Virtual reality is unique in that it brings a first-person immersive experience to the target audience. Like every channel, it must be used appropriately, but for marketers, virtual reality has the potential to be the new frontier. Within theContinue reading “Virtual Reality in Marketing for Higher Education”

Higher education is different from most industries in that what it is selling (education) is not something tangible. Here, what marketing communications sells is something more experiential. Ironically, the stronger the brand trust and affinity are, the more tangible the product becomes to the target audience. Marketing communication in higher education is essential in buildingContinue reading “Brand Affinity and the Communication Funnel in Higher Education”

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click theContinue reading “Introduce Yourself (Example Post)”